Tag: Personal Data
April 1, 2026
Data Privacy and Protection
Data Privacy and Protection
Legitimate Uses: India’s Most Flexible and Most M...
The Digital Personal Data Protection Act, 2023 ("DPDP Act") introduces 'legitimate uses' as a lawful basis for processing personal data without consent....
May 14, 2025
Data Privacy and Protection
Data Privacy and Protection
Loyalty Programmes: To be, or not to be!
The coming into force of the Digital Personal Data Protection Act, 2023 (“DPDP Act”), with its myriad compliances, has had widespread implications for companies – more so, for B2C companies. In this age of digital advantages, B2C companies have been making the most of the benefits of the digital age that are available to them – whether it is by way of marketing to attract new customers or taking steps to retain existing ones. ......
January 8, 2025
Data Privacy and Protection
Data Privacy and Protection
Examining the Draft Digital Personal Data Protection Ru...
On January 3, 2025, the Ministry of Electronics and Information Technology ("MeitY") notified the draft Digital Personal Data Protection Rules, 2025 (the "Draft Rules") under the Digital Personal Data Protection Act, 2023 (the "Act"). The Draft Rules aim to operationalize the Act by laying down the rules and standards necessary for the implementation of the same. ......













